White remains world’s most popular car paint color, copper and bronze rising

Posted in Pictures, Video, Commercials, Media, Uncategorized by wolferadio11 on November 2, 2012

When it came to paint colors on new cars, for ten years, silver was the one hue to rule them all, not just extending its lead through 2009 and 2010 but doing so in the U.S., Europe and Asia. The revolution came in 2011, when white took over as the top color in the States and black claimed the number one spot in Europe, silver maintaining its hold in the Orient.
The annual study by the paint experts at PPG Industries notes how the the colorless hue has made more gains this year, white cars being the number one choice here and in Europe and tied for first place with silver cars in Asia. Black took second place in every market. Here, silver and gray grabbed third place, while our European cousins displayed their taste for 50 shades of metallic: gray took third place on its own, silver in fourth, four points behind. In Asia, “natural,” which includes browns, tans, golds, oranges and yellows, was the pigment of choice after white and black.
Further back in the pack, mineral and alloy shades like gold, copper and bronze are getting more buyers, and based on some of the colors being previewed for 2015 and 2016 it looks like our automotive future has more than a chance of sparkle. The PPG press release below has all the trends and the numbers.

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