REAL DEAL AUTO BLOG

Surprise! Radio Still Used In Cars

Posted in Pictures, Video, Commercials, Media, Uncategorized by wolferadio11 on March 1, 2012
Here’s the good news: According to a recent study by the NPD Group, 73% of people who have FM radios in their cars say they turn them on during most car trips, and even in-car CD players are hanging onto the dashboard, with 57% reporting that they want a CD player in their next car’s audio system. The downside, which is not totally unexpected? More and more people are using their phones or iPods in their cars, with consumers spending more than $170 million last year on systems to help these gadgets play well with the decks in their autos, and 32% of respondents want smartphone or MP3 player hookups in their next car audio system. NPD’s Mobile CE: A Look Inside the Vehicle says that an astonishing 79% of people are now using some form of “portable media device” in their car, with 37% of iPod owners reporting they’re used “always” or “most of the time” while behind the wheel.

“Traditional radio and CD audio remain firmly entrenched in the vehicle from both a device and entertainment standpoint,” said Ben Arnold, NPD Director of Industry Analysis. “But as ownership of mobile devices, digital content and apps expands, consumers will be looking for ways to customize the in-vehicle environment with content and services. We’re only going to see greater consumer attachment to social media, streaming audio and video and other services as content options grow.” So as phones become just another button on the dashboard, are you making your content compelling enough that drivers don’t punch out of your preset?

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: