Lexus and Mini offer the most satisfying buying experience
JD Power and Associates has released the results of the organization’s annual study on customer satisfaction with the vehicle buying process, and Mini has once again taken top honors among mass market brands. The study specifically looks at satisfaction among buyers and those who chose not to buy from a particular brand for a comprehensive slice of the automotive consumer masses. Among buyers, JD Power evaluated across four categories; working out the deal, salesperson, delivery process and dealership facility. Rejectors, however, evaluated ranked their experience across salesperson, fairness in price, facility, inventory and experience negotiating. Overall sales satisfaction actually increased over last year across the board, and JD Power believes this may be due to the fact that manufacturers are focusing improving their dealer experience now more than ever. That increase in satisfaction comes even as the actual buying process takes longer than in 2010. Buyers can now expect to spend an average of 11 more minutes in a dealer when it comes time to sign the loan agreement, thanks in part to more in-depth demonstrations of vehicle features. Lexus beat out the rest of the luxury brands to take first place in 2011, with Cadillac and Mercedes-Benz trailing close behind. Who took the bottom of both lists? Volvo landed dead last among luxury makes, whileJeep took the bottom spot among mass marked sellers. Hit the jump for the full press release as well as the rest of the automaker standings.