40% of People Would Walk Out of a Dealership if They Didn’t Have a Car in the Right Color
Earlier this month, we told you about a survey which found that most people don’t consider car color an important reason in choosing what car to buy. But apparently, in a lot of case, people DO think it’s important. According to a study commissioned by Ford, 40% of car buyers say they’d actually walk out of a dealership if it didn’t have the car in the color they wanted.
The survey also found . . .
Silver is still the most popular car color. It’s followed by black, blue, red, white, green, gold, and orange. And one in nine people has a color other than those listed.
People are more likely to choose an unconventional color . . . like orange . . . when they hit middle age.
Women are more likely than men to buy a red car, and men are more likely than women to buy a black car.
Single people and rich people are also more likely to buy black cars.
They didn’t find any connection between car color and theft rates.