REAL DEAL AUTO BLOG

Study: Scion, Mitsubishi and Mazda top brands among Gen Y buyers

Posted in Pictures, Video, Commercials, Media, Uncategorized by wolferadio11 on August 20, 2011

Sure, every age demographic is important to marketing and sales teams in the automotive industry. But automakers would love nothing more than to grab hold of a young person and instill brand loyalty at an early age. Which manufacturers are actually doing that? According to a study conducted by TrueCar.com, American car shoppers aged between 18 and 27 years old are flocking to ScionMitsubishi and Mazda.
Referred to as Generation Y, this group represents a vital segment of the car-shopping public. If a brand can grab you here, it has a strong chance of grabbing you again down the road. In 2009 and 2010, Scion was able to capture 21.2 per cent of the Gen Y car buyers. Mitsubishi was close behind with 20.3 per cent of that market, and Mazda was third with 10.7 per cent. Surprisingly, Bugatti failed to make the list.
TrueCar.com also took a look at the specific models that appeal to this young segment of shoppers. The Scion tCMitsubishi Lancer and Honda Civic Si nabbed the top three spots for sales in the previous two years. Generation Y clearly has a thing for imports, and you can dig deeper into TrueCar’s findings by reading the full press release posted after the jump.

[Source: TrueCar |

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