Chrysler begins new ad campaign with nostalgia-soaked “Coming Home”
It seems people weren’t getting the message that Chrysler is a new and much healthier company than it was not even a year ago. To redress the issue, The Pentastar says it has a new campaign called “Coming Home” intended to remind car shoppers that Chrysler has brought families home for decades and will (hopefully) be there to keep doing it for a long time to come.
Chrysler Group LLC Introduces New “Coming Home” Corporate Campaign
* New advertising campaign features Chrysler, Dodge, Jeep® and Ram vehicles throughout the years
* Aimed to inform consumers, suppliers and partners that Chrysler Group LLC is now a different company with a new alliance partner and a healthy product plan
Auburn Hills, Mich., Jan 1, 2010 – Chrysler Group LLC introduced today a new corporate advertising campaign designed to reach out to consumers as well as the company’s many suppliers and partners.
The new corporate campaign, “Coming Home,” was created in response to requests from Chrysler Group dealers and research conducted which found that consumers do not realize that Chrysler Group has emerged from bankruptcy and is now a different company with a new alliance partner and a healthy product plan.
“This ad tells a story of Chrysler products bringing home loved ones throughout the years and our commitment to continuing to bring them home. It was important to tell this story during the holiday season because it is a time when families come together,” said Olivier Francois, Head of Marketing, Chrysler Group LLC. “We want current and future customers, suppliers and partners to know that we are here and we are committed to earning their trust and restoring our reputation.”
The ad features a driver bringing home a leather travel bag throughout the years in various Chrysler, Dodge and Jeep® vehicles. The travel bag symbolizes the continuation of life with all Chrysler Group brands and is the string that ties the entire story together. While various Chrysler, Dodge and Jeep vehicles are featured throughout, the ad begins with a 1930’s Chrysler Airflow and ends with a 2010 Chrysler 300 sedan.
The 60-second ad was created and produced by the Chrysler brand’s advertising agency of record, Fallon, and is scheduled to air beginning January 1 – 4, 2010 during the following bowl games as well as the Chrysler, Dodge, Jeep and Ram brand web sites:
* Jan 1 – Rose Bowl, ABC
* Jan 1 – Outback Bowl, ESPN
* Jan 1 – Sugar Bowl, FOX
* Jan 2 – Liberty Bowl, ESPN
* Jan 2 – Liberty Bowl (Repeat), ESPN2
* Jan 4 – Fiesta Bowl, FOX
About Chrysler Group LLC
Chrysler Group LLC, formed in 2009 from a global strategic alliance with Fiat Group, produces Chrysler, Jeep, Ram Truck, Dodge, Mopar® and Global Electric Motorcars (GEM) brand vehicles and products. With the resources, technology and worldwide distribution network required to compete on a global scale, the alliance builds on Chrysler’s culture of innovation – first established by Walter P. Chrysler in 1925 – and Fiat’s complementary technology – from a company whose heritage dates back to 1899.