REAL DEAL AUTO BLOG

Radio markets by the stations and numbers: PPM Portable People Meter

Posted in Uncategorized by wolferadio11 on December 3, 2009

What the heck is the Portable People Meter?

The PPM is a passive, electronic measurement system that is replacing Arbitron’s diary-based ratings in the top 50 radio markets. Designed to automatically detect radio signals wherever a listener may be – in the car, at home, or at work – PPM offers you a wider range and better quality of information about how and when consumers listen to the radio.

 This is severely off topic, again, but interesting to some (me 🙂 .  Feel free to yonder off into this here chart graph thing, and you may be surprised about demographics, and more specific radio station cumulative audiences in your city.  A la Carte’

 Arbitrons November PPMs

1. New York – 15,669,500
2. Los Angeles – 10,999,100
3. Chicago – 7,862,200
4. San Francisco – 6,145,800
5. Dallas-Ft. Worth – 5,216,100
6. Houston-Galveston – 4,815,700
8. Philadelphia – 4,357,600
18. Nassau-Suffolk – 2,439,800
26. Riverside-San Bernardino – 1,849,800
35. San Jose – 1,521,300
40. Middlesex-Somerset-Union – 1,386,500

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